![]() That’s not counting who the rsvp women are bringing or word of mouth outside of Facebook.Īnd this is only the beginning. Result: 75 Confirmed guests on Facebook and 65 maybes.Created a Viral Contest – Tag the Postcard to be entered in over $1,000 in giveaways including 4 mini-boudoir sessions.Created Posters and Promotional Postcards.After pulling in an event stylist, a custom floral designer, and a boudoir boutique along with a restaurant with live music and a bar serving a specially created hush-hush drink just for us, the star was born. Over glasses of wine and including a couple more women to brainstorm, Bitchin’ Boudoir Noir (aka Girls Night Out!) was created. We decided that a website launch party for women would be essential to the success of this new venture. Pouting is to push out that lower lip ever so slightly, bend your head forward just a little, and look up ever so mischievously while slowly raising and softly touching the lips with an index finger while whispering…”hush-hush”.Īfter working on branding we moved onto promotion. Pouting to me does not mean sulking but rather expressing sensuality. This is taken from french literature around 1877 – “room where a lady may retire to be alone” and from 18th century literature “pouting room”. The etymology of Boudoir? Boudoir is derived from the French word “bouder,” which means “to pout”. Boudoir Photography is a genre of photography opening a curtain to a women’s sensuality – envision a bloom opening in fast motion. One’s boudoir is as individual as the woman. Another woman’s boudoir may be her bedroom and another woman’s boudoir is a 50’s diner. My boudoir is mother nature – the forest, the fields, the islands and the mountains that surround me. ![]() Most recently we have been focusing on branding and promotion for her new website and business ” Hush-Hush Boudoir….sexy forever”.īranding and strategy first started with the question, “What is boudoir? A boudoir to me is a woman’s room of one’s own (thank you Virginia Woolf). According to Google Analytics results, we were able to identify that website traffic, and more importantly confirmed bookings, doubled within a 3 month period as a direct result of Water Street Marketing’s social media services.One of my favorite clients, artist and friend, Suzanne Fogarty, pays Skagit Marketing (me) on a monthly retainer (which sometimes consists of wine and food) for assisting with marketing strategy, content marketing, social media, and organic search engine optimization (natural search result on search engine result pages). ![]() ![]() We hit her goal of 3,000 likes in less than two months, which caused us to raise her end of year goal to 5,000– significantly more than she had ever expected. In August of 2019 at the start of service, Alexa identified early on her that her goal for the end of the year was to achieve 3,000 likes on her Facebook page by the end of the year. We also carefully reviewed Facebook’s guidelines regarding content of a more sexual nature and worked to identify content that would raise engagement and bookings without breaking Facebook’s rules. We worked with Alexa to establish her goals for her online presence and then proceeded to develop a content calendar. She was also facing the problem of having Facebook, her largest social media platform, regularly flag her content as inappropriate due to the nature of boudoir photography. As a direct result of this, she noticed a decline in engagement and resulting in bookings coming from social media. Boudoir by Alexa is a full-service boudoir photography studio that shows women how to feel confident and beautiful in their own body located in Bay City, Michigan.Īlexa approached us because her photography studio business was booming and she was struggling to find the time to dedicate to a consistent social media presence. ![]()
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